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	<title>The AdTube</title>
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	<description>Know Thy Breaks</description>
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		<title>Experience An Afterlife In The Same Birth</title>
		<link>http://www.theadtube.com/articles/experience-an-afterlife-in-the-same-birth/</link>
		<comments>http://www.theadtube.com/articles/experience-an-afterlife-in-the-same-birth/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 20:47:02 +0000</pubDate>
		<dc:creator>Naveen Kumar</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Ameer Jaleel]]></category>
		<category><![CDATA[Dungarpur Films]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[ICICI Prudential life]]></category>
		<category><![CDATA[ICICI Prulife Retirement Solutions]]></category>
		<category><![CDATA[Life Insurance ads]]></category>
		<category><![CDATA[Lowe Lintas]]></category>
		<category><![CDATA[Retirement Solutions]]></category>
		<category><![CDATA[Retirement World's Best Job]]></category>
		<category><![CDATA[Shivendra Dungarpur]]></category>

		<guid isPermaLink="false">http://www.theadtube.com/?p=335</guid>
		<description><![CDATA[There's a concept in the tag line that can grow into much more. But The proposition with this category is the same, which doesn't make the ad stand out very prominently. The execution of the ad is such that it sticks in the mind. If ever evolved into a campaign, it might possess the ability to dent this Indian truth (or perception)that the retirement is a compromised state in life.


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		<title>Red &amp; Ready To Relish</title>
		<link>http://www.theadtube.com/articles/red-ready-to-relish/</link>
		<comments>http://www.theadtube.com/articles/red-ready-to-relish/#comments</comments>
		<pubDate>Mon, 31 May 2010 20:24:29 +0000</pubDate>
		<dc:creator>Naveen Kumar</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Baljeet Kaur]]></category>
		<category><![CDATA[Beverages]]></category>
		<category><![CDATA[Dress Circle Movies]]></category>
		<category><![CDATA[Drink Additives]]></category>
		<category><![CDATA[Hamdard Wakf Laboratories]]></category>
		<category><![CDATA[Jashn Ka Asli Mazza]]></category>
		<category><![CDATA[Raju Deolikar]]></category>
		<category><![CDATA[Rooh Afza]]></category>
		<category><![CDATA[Sanjeev Choudhuri]]></category>
		<category><![CDATA[Triton Communications]]></category>

		<guid isPermaLink="false">http://www.theadtube.com/?p=330</guid>
		<description><![CDATA[The ad is run of the mill &#038; there is nothing extraordinary in it. It does put across the idea of celebrating with Rooh Afza, but it’s not a groundbreaking concept. As the objective is to establish the novelty of a drink made with Rooh Afza, it may take time to establish the freshly discovered taste. But at least, this is not a linear conventional film with a regular product window &#038; is focused on showcasing Rooh Afza as an additive product, rather than a mere beverage.


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		<slash:comments>2</slash:comments>
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		<title>Unlike Damini, Nestle Can&#8217;t Wait For &#8216;Taarikh&#8217;</title>
		<link>http://www.theadtube.com/articles/unlike-damini-nestle-cant-wait-for-taarikh/</link>
		<comments>http://www.theadtube.com/articles/unlike-damini-nestle-cant-wait-for-taarikh/#comments</comments>
		<pubDate>Sun, 30 May 2010 19:35:08 +0000</pubDate>
		<dc:creator>Naveen Kumar</dc:creator>
				<category><![CDATA[Funny Ads]]></category>
		<category><![CDATA[Anuja Chauhan]]></category>
		<category><![CDATA[Chocolate ads]]></category>
		<category><![CDATA[Comparative Advertising]]></category>
		<category><![CDATA[Confectionary]]></category>
		<category><![CDATA[JWT]]></category>
		<category><![CDATA[Khao Bina Taarikh Dekhe]]></category>
		<category><![CDATA[Mera Crunch Mahan]]></category>
		<category><![CDATA[Munch]]></category>
		<category><![CDATA[Nestle India]]></category>
		<category><![CDATA[Spoof ads]]></category>

		<guid isPermaLink="false">http://www.theadtube.com/?p=327</guid>
		<description><![CDATA[Spoofing, if not executed well, runs the risk of reminding the consumer of the original brand. In this case, it seems to have done just that. But spoofs do make brands come alive which haven’t been able to make much of an impact; they make the whole category much more alive &#038; bring more consumers to it. This advert has certainly livened up the chocolate category.


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		<title>Say Cheese- Miss Universe Is Taking Your Order</title>
		<link>http://www.theadtube.com/articles/say-cheese-miss-universe-is-taking-your-order/</link>
		<comments>http://www.theadtube.com/articles/say-cheese-miss-universe-is-taking-your-order/#comments</comments>
		<pubDate>Sat, 29 May 2010 20:33:21 +0000</pubDate>
		<dc:creator>Naveen Kumar</dc:creator>
				<category><![CDATA[Sexy Ads]]></category>
		<category><![CDATA[AdFilmvalas]]></category>
		<category><![CDATA[Cheesy Bites]]></category>
		<category><![CDATA[Endorsed ads]]></category>
		<category><![CDATA[Food Joint ads]]></category>
		<category><![CDATA[JWT]]></category>
		<category><![CDATA[Kunal Kapoor]]></category>
		<category><![CDATA[Lara Dutta]]></category>
		<category><![CDATA[Pizza]]></category>
		<category><![CDATA[Pizza Hut]]></category>
		<category><![CDATA[Rohit Ohri]]></category>

		<guid isPermaLink="false">http://www.theadtube.com/?p=325</guid>
		<description><![CDATA[The ad romances well each of the three playful features of the brand making a spicier, naughtier brand. This tongue-in-cheek script is executed fairly to give it a humourous edge maintaining the balance between the product &#038; its brand ambassador. Thus it guarantees a good recall with viewers with its spunky, enjoyable &#038; fun approach. The essence of the campaign and the range is captured by the line ‘Twist, Pull, Pop’.


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		<title>Have A Sweet Tooth On The First Of Every Month</title>
		<link>http://www.theadtube.com/articles/have-a-sweet-tooth-on-the-first-of-every-month/</link>
		<comments>http://www.theadtube.com/articles/have-a-sweet-tooth-on-the-first-of-every-month/#comments</comments>
		<pubDate>Fri, 28 May 2010 21:19:38 +0000</pubDate>
		<dc:creator>Naveen Kumar</dc:creator>
				<category><![CDATA[Awesome Ads]]></category>
		<category><![CDATA[Funny Ads]]></category>
		<category><![CDATA[Abhijit Avasthi]]></category>
		<category><![CDATA[Cadbury Dairy Milk]]></category>
		<category><![CDATA[Cadbury India]]></category>
		<category><![CDATA[Chocolate ads]]></category>
		<category><![CDATA[Clutter Breaking Ads]]></category>
		<category><![CDATA[Confectionary]]></category>
		<category><![CDATA[Corcoise Films]]></category>
		<category><![CDATA[Ehsan Noorani]]></category>
		<category><![CDATA[Festival Ads]]></category>
		<category><![CDATA[Kshitij]]></category>
		<category><![CDATA[Kuch Meetha Ho Jaaye]]></category>
		<category><![CDATA[Loy Mendonsa]]></category>
		<category><![CDATA[Mahesh Gharat]]></category>
		<category><![CDATA[O & M]]></category>
		<category><![CDATA[Pehli Tarikh]]></category>
		<category><![CDATA[Piyush Pandey]]></category>
		<category><![CDATA[Prasoon Pandey]]></category>
		<category><![CDATA[Retrospective ads]]></category>
		<category><![CDATA[Shekhar Jha]]></category>
		<category><![CDATA[Varun Badola]]></category>

		<guid isPermaLink="false">http://www.theadtube.com/?p=323</guid>
		<description><![CDATA[Very retro- Bollywoodsy, very quirky, very singable, very fun! It better moved over the rhetorical concepts of a brother stealing his sister's chocolate, or for that matter, boy gifts a chocolate to a girl. This campaign pretty much drove home well &#038; did position CDM as something that can be a part of this day of happiness, promises and salaries. Beware mithaiwalas, Cadbury's trying to capture the market of all those local, traditional sweets ;-)


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