Tag line: Dikhao Apne Asli Rang

Agency: O & M(Ogilvy & Mather)
Creative Director: Rajat Nagpal
Production House: Sharp Shooter Films

Background: The spot has a set & music of retro theme probably because the most hit numbers on the festival of Holi have been rendered by the cinema of that time.
The TVC depicts Genelia (the brand ambassador for Fanta) and a group of friends walking through a town. Suddenly, a group of boys approaches them, attempting to play Holi. Genelia and her friends appear scared and offer bottles of Fanta as a peace offering which the boys accept and open. However, since the bottles have been shaken by the gals before they were given, there goes up a huge gush of Fanta from the bottles which drench the boys. The commercial ends with Fanta’s festive message of “Holi Hai!”, inviting viewers to “Dikhao apne asli rang!” .

Comments & Insights: This commercial for Holi aims to enhance the fun and excitement attached to the festive mood. The strategic initiative aims to further extend Fanta’s market leadership in the fruit-flavored beverage segment. The latest communication reflects the fun-loving & playful attitude of today’s youth, who are always on the lookout for contemporary expressions of traditional Indian values.

The youth today is always looking for innovative ways of expressing themselves, while simultaneously being uniquely Indian. The communication for the new Fanta Holi campaign attempts to capture this insight and invites the youth to create more play this Holi. The commercial is shot in a very colourful style, amidst a happy, charming and bright setting, featuring European pop art mixed with Indian kitsch icons. The colour palette reflects contemporary trends. The film has been treated like a musical. The jingle also reflects the fusion of the traditional and the modern, culminating in a hearty yell of “Fanta! Holi Hai!